My good friend Kila sent me this interesting article and I had to share it. Thanks Kila!
A new craft beer in the UK, called 0101 Brewed by Data , has been brewed based on “emotional keywords” from thousands of social media posts, according to its maker Havas Helia. The theme is to capture the emotions of the New Year in a bottle by modeling data associated with the emotional keywords.
The name 0101 Brewed by Data leverages both a binary data number and the numeric date of 1 January. The beer was brewed for Havas Helia by High Peak Brew Company and its ingredients include honey and Nelson Sauvin and Hallertauer hops.
