5 Stories Over Beer is a weekly article that presents 5 recent and thought-provoking stories about beer and the brewing industry that you should read. So sit down, grab a beer, and take a few minutes to read 5 thirst-quenching stories. Cheers!
A Glass Artist Who Makes Works of Art for Drinking Beer is Featured in 5 Stories Over Beer
1. This Glass Artist Is Changing The Way We Drink Beer: When you drink a beer, how often are you inspired by the glass holding it? How often do you think, “Wow, I’m drinking my beer from a work of art?” Probably never. Matthew Cummings, owner and proprietor of the Pretentious Beer Glass Company in Knoxville, Tennessee, makes beer glasses that may change the way you think. Read and watch a video about glass artist Matthew Cummings and his works of art by clicking here.
“You’ve got to love heat” states glass artist Matthew Cummings – Photo Courtesy of UPROXX
2. Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets: Almost 60% of craft beer drinkers use their smart phone at the store shelf to help them determine which beer to buy. Craft beer marketers should take advantage of this critical point in the buying cycle to come up with creative tactics to help sell their brands. Read the full story by clicking here.
Smart Phone = Beer Purchasing Mentor
3. Music Affects How Beer Tastes, Study Says: According to a new study out of Belgium, music can alter how people perceive the taste — and even the strength — of beer. Read the full story by clicking here.
Give Me Music to Drink By – Photo Courtesy of Oskar Blues Brewing
4. Trending – Tropical Fruit Beers & Here Are 10 To Try: Exotic tropical fruits are showing up in more and more craft beers. Read about 10 fruit beers that will take you straight to the islands by clicking here.
Where’s My Sunscreen?
5. What Is Brettanomyces And What Is It Doing In My Beer?: More beers are featuring brettanomyces, or “brett” as it’s known in the industry. Learn about this type of yeast and its impact on beer by clicking here.
